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Avoid wringing or twisting to help maintain its softness, shape, jelly support and smooth finish over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Coffee \/ S","offer_id":43512497242202,"sku":"bra175a-coffee-S","price":29.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ M","offer_id":43512497274970,"sku":"bra175a-coffee-M","price":29.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ L","offer_id":43512497307738,"sku":"bra175a-coffee-L","price":29.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ XL","offer_id":43512497340506,"sku":"bra175a-coffee-XL","price":29.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 2XL","offer_id":43512497373274,"sku":"bra175a-coffee-2XL","price":29.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 3XL","offer_id":43512497406042,"sku":"bra175a-coffee-3XL","price":29.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/Wireless_Jelly_Deep-V_Push-Up_Bra.jpg?v=1781705524"},{"product_id":"wire-free-lift-bra-for-fuller-busts-firmalift","title":"Wire-Free Lift Bra for Fuller Busts - FirmaLift","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Wire-Free Lift Bra for Fuller Busts - FirmaLift is designed to give fuller busts breathable support, natural shaping and all-day comfort without underwire. 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The cups should sit smoothly against the bust without gaping or overflow, while the band should feel secure without digging or restricting movement.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual bra or top size for the best fit. If you are between sizes or prefer a softer feel around the band, consider sizing up. The switchable straps, extender and multi-row closure allow you to adjust the fit for comfortable everyday support.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten any closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the bra to air dry naturally after washing. 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With adjustable clasp support, rounded lift cups and soft jelly hold, it helps create a lifted, secure silhouette under everyday outfits.\u003c\/p\u003e\n\n\u003cp\u003eThe multi-level clasp allows you to adjust the support depending on your day, from softer comfort to a firmer shaping feel. Its wireless lift structure helps support the bust naturally without digging, pressure or constant readjusting.\u003c\/p\u003e\n\n\u003cp\u003eWide side support helps smooth the look of the back and underarm areas, while full coverage cups help reduce overflow and create a cleaner fit under clothing. Wide straps and a U-back design help distribute support more evenly, making this bra a comfortable choice for daily wear.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis bra is designed to offer full coverage with a close, supportive fit. The cups should sit smoothly against the bust without gaping or overflow, while the band should feel secure without digging or feeling restrictive.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual bra or top size for the best fit. If you are between sizes or prefer a softer feel around the band, consider sizing up. Use the adjustable clasp to personalise the level of lift and support throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten any closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the bra to air dry naturally after washing. Avoid wringing or twisting to help maintain its shape, jelly support, adjustable clasp and smooth fit over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Nude \/ M","offer_id":43512503959642,"sku":"bra308-nude-M","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ L","offer_id":43512503992410,"sku":"bra308-nude-L","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ XL","offer_id":43512504025178,"sku":"bra308-nude-XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 2XL","offer_id":43512504057946,"sku":"bra308-nude-2XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 3XL","offer_id":43512504090714,"sku":"bra308-nude-3XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 4XL","offer_id":43512504123482,"sku":"bra308-nude-4XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 5XL","offer_id":43512504156250,"sku":"bra308-nude-5XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43512504189018,"sku":"bra308-black-M","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43512504221786,"sku":"bra308-black-L","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43512504254554,"sku":"bra308-black-XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43512504287322,"sku":"bra308-black-2XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43512504320090,"sku":"bra308-black-3XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":43512504352858,"sku":"bra308-black-4XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5XL","offer_id":43512504385626,"sku":"bra308-black-5XL","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/Piano_Clasp_3D_Lift_Wireless_Bra-nude-a.jpg?v=1781705569"},{"product_id":"bare-edge-unlined-demi-lift-bra-with-jelly-gel-firmalift","title":"Bare-Edge Unlined Demi Lift Bra with Jelly Gel - FirmaLift","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Bare-Edge Unlined Demi Lift Bra with Jelly Gel - FirmaLift is designed to give you natural lift, smooth shaping and barely-there comfort under everyday outfits. With lightweight unlined cups, soft underwire support and a clean bare-edge finish, it helps create a smooth, invisible look without bulky padding.\u003c\/p\u003e\n\n\u003cp\u003eThe jelly gel bonding helps the bra sit smoothly against the body, reducing visible lines, harsh seams and pressure marks under clothing. Its demi neckline is designed to sit beautifully under scoop-neck, square-neck and lower-cut tops while supporting a softly lifted shape.\u003c\/p\u003e\n\n\u003cp\u003eSoft memory underwire helps mould gently to your natural shape, offering support without the stiff feel of traditional underwire. Wide comfort straps help distribute support more evenly, making this bra a refined everyday option for women who want lift, elegance and a lighter feel.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis bra is designed to fit close to the body with a smooth, supportive demi shape. The unlined cups should sit naturally against the bust without gaping, while the band should feel secure without digging or feeling restrictive.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual bra size for the best fit. If you are between sizes or prefer a softer feel around the band, consider sizing up. The demi cut offers a lower neckline, making it ideal for outfits that need discreet support and natural shaping.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten any closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the bra to air dry naturally after washing. Avoid wringing or twisting to help maintain its bare-edge finish, jelly gel bonding, shape and supportive fit over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Coffee \/ M","offer_id":43512533745754,"sku":"bra209a-coffee-M","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ L","offer_id":43512533778522,"sku":"bra209a-coffee-L","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ XL","offer_id":43512533811290,"sku":"bra209a-coffee-XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 2XL","offer_id":43512533844058,"sku":"bra209a-coffee-2XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ 3XL","offer_id":43512533876826,"sku":"bra209a-coffee-3XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ M","offer_id":43512533909594,"sku":"bra209a-nude-M","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ L","offer_id":43512533942362,"sku":"bra209a-nude-L","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ XL","offer_id":43512533975130,"sku":"bra209a-nude-XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 2XL","offer_id":43512534007898,"sku":"bra209a-nude-2XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 3XL","offer_id":43512534040666,"sku":"bra209a-nude-3XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43512534073434,"sku":"bra209a-black-M","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43512534106202,"sku":"bra209a-black-L","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43512534138970,"sku":"bra209a-black-XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43512534171738,"sku":"bra209a-black-2XL","price":28.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43512534204506,"sku":"bra209a-black-3XL","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/Bare-Edge_Unlined_Demi_Bra_with_Jelly_Gel-coffee-a.jpg?v=1781705839"},{"product_id":"butt-lifting-smoothing-shapewear-brief-firmalift","title":"Butt-Lifting Smoothing Shapewear Brief - FirmaLift","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Butt-Lifting Smoothing Shapewear Brief - FirmaLift is designed to smooth your waist, tummy and hips while enhancing your natural curves with a lifted feel. 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