{"title":"Waist Trainers","description":"","products":[{"product_id":"adjustable-sauna-sweat-waist-trainer-tank-top-firmaactive","title":"Adjustable Sauna Sweat Waist Trainer Tank Top - FirmaActive","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Adjustable Sauna Sweat Waist Trainer Tank Top - FirmaActive is designed to support your workouts with a secure waist-training fit and a sporty tank-style design. With adjustable compression around the midsection, it helps smooth the look of the waist and tummy while supporting your shape during gym sessions, walks, training and active everyday wear.\u003c\/p\u003e\n\n\u003cp\u003eThe waist trainer panel helps create a more defined feel through the core, while the tank top design gives extra coverage through the back and upper body. Its adjustable wrap-style structure allows you to personalise the fit, making it easy to choose the level of support that feels right for your routine.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for active styling, this sauna-style tank helps increase warmth around the waist during movement while keeping the fit close, supportive and easy to layer over sports bras or workout sets. It is a practical choice for training days, athleisure looks and daily shaping support.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis waist trainer tank is designed to fit close to the body with a firm, supportive feel around the waist and tummy. The straps, back and midsection should feel secure without digging, pulling or restricting movement.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual clothing size for the best fit. If you are between sizes, prefer a softer level of compression or plan to wear it for longer periods, consider sizing up. Adjust the waist wrap until it feels snug, secure and comfortable enough for active wear.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten any zips, hooks or adjustable panels before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the tank top to air dry naturally after washing. Avoid wringing or twisting to help maintain its stretch, adjustable structure, waist support and sauna-style fit over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Blue \/ S","offer_id":43514719764570,"sku":"sha341-blue-S","price":26.98,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":43514719797338,"sku":"sha341-blue-M","price":26.98,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":43514719830106,"sku":"sha341-blue-L","price":26.98,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":43514719862874,"sku":"sha341-blue-XL","price":26.98,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 2XL","offer_id":43514719895642,"sku":"sha341-blue-2XL","price":26.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/Adjustable_Sauna_Sweat_Waist_Trainer_Tank_Top-blue-a.jpg?v=1781716420"},{"product_id":"adjustable-posture-corrector-shaping-vest-firmasculpt","title":"Adjustable Posture Corrector Shaping Vest - FirmaSculpt","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Adjustable Posture Corrector Shaping Vest - FirmaSculpt is designed to support your upper body while smoothing the look of your back, waist and midsection. With an adjustable vest-style fit, it helps create a more structured, supported silhouette under tops, blouses, blazers and everyday outfits.\u003c\/p\u003e\n\n\u003cp\u003eThe posture-support design helps encourage a more upright feel during wear, while the shaping panels smooth the look of the back and sides without adding unnecessary bulk. Adjustable straps allow you to personalise the fit, helping the vest sit securely and comfortably against the body.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for daily support and discreet shaping, this vest can be worn under clothing as a hidden base layer or styled with active and casual looks. Its close-fitting structure gives you a held-in feel while still allowing comfortable movement throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis shaping vest is designed to fit close to the body with a supportive, smoothing feel. The shoulders, back, waist and tummy should feel gently held without digging, pulling or restricting movement.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual clothing size for the best fit. If you are between sizes, have a fuller bust or prefer a softer level of compression, consider sizing up. Adjust the straps until the vest feels secure, supportive and comfortable for extended wear.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten any hooks, straps or closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the vest to air dry naturally after washing. Avoid wringing or twisting to help maintain its stretch, adjustable structure, shaping support and smooth fit over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Pink \/ S","offer_id":43514722320474,"sku":"sha333-pink-S","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":43514722353242,"sku":"sha333-pink-M","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":43514722386010,"sku":"sha333-pink-L","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":43514722418778,"sku":"sha333-pink-XL","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 2XL","offer_id":43514722451546,"sku":"sha333-pink-2XL","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 3XL","offer_id":43514722484314,"sku":"sha333-pink-3XL","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":43514722517082,"sku":"sha333-black-S","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43514722549850,"sku":"sha333-black-M","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43514722582618,"sku":"sha333-black-L","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43514722615386,"sku":"sha333-black-XL","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43514722648154,"sku":"sha333-black-2XL","price":40.89,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43514722680922,"sku":"sha333-black-3XL","price":40.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/AdjustablePostureCorrectorShapingVest-pink-a.jpg?v=1781716429"},{"product_id":"segmented-steel-boned-waist-trainer-corset-firmacontrol","title":"Segmented Steel-Boned Waist Trainer Corset - FirmaControl","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Segmented Steel-Boned Waist Trainer Corset - FirmaControl is designed to smooth, shape and support your waist, tummy and back with firm targeted compression. With a segmented wrap design and structured steel-boned support, it helps create a more defined silhouette under everyday outfits, activewear and fitted clothing.\u003c\/p\u003e\n\n\u003cp\u003eThe adjustable waistband design allows you to customise the fit around your midsection, helping you achieve secure tummy control without unnecessary bulk. Steel boning helps the corset stay in place during wear, reducing rolling and helping support a smoother, more structured shape.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for daily shaping, workouts and layered styling, this waist trainer offers firm support with a close-fitting feel. It is a practical choice when you want extra waist definition, back smoothing and a more sculpted base under clothing.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis waist trainer is designed to fit close to the body with firm compression. The waist, tummy and back should feel held and supported, while the fit should remain comfortable enough for breathing and movement.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual waist or clothing size for the best fit. If you are between sizes or prefer a softer level of compression, consider sizing up. Adjust the wrap panels until the waist trainer feels snug, secure and comfortable for extended wear.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten all closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the waist trainer to air dry naturally after washing. Avoid wringing or twisting to help maintain its stretch, segmented structure, steel-boned support and shaping fit over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Black \/ S","offer_id":43514730643546,"sku":"sha286-black-S","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43514730676314,"sku":"sha286-black-M","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43514730709082,"sku":"sha286-black-L","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43514730741850,"sku":"sha286-black-XL","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43514730774618,"sku":"sha286-black-2XL","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43514730807386,"sku":"sha286-black-3XL","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ S","offer_id":43514730840154,"sku":"sha286-beige-S","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":43514730872922,"sku":"sha286-beige-M","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ L","offer_id":43514730905690,"sku":"sha286-beige-L","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XL","offer_id":43514730938458,"sku":"sha286-beige-XL","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 2XL","offer_id":43514730971226,"sku":"sha286-beige-2XL","price":30.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 3XL","offer_id":43514731003994,"sku":"sha286-beige-3XL","price":30.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/Segmented_Waist_Trainer_Corset_with_Steel_Bones-black-a.jpg?v=1781716470"},{"product_id":"double-waistband-corset-vest-waist-trainer-firmacontrol","title":"Double-Waistband Corset Vest Waist Trainer - FirmaControl","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Double-Waistband Corset Vest Waist Trainer - FirmaControl is designed to smooth, shape and support your waist, tummy, back and upper body with a secure vest-style fit. With double-layer abdominal compression, inner hook-and-eye fastening and an outer zip closure, it helps create a more defined silhouette under activewear, everyday outfits and fitted clothing.\u003c\/p\u003e\n\n\u003cp\u003eThe vest design gives extra coverage through the back and sides, helping smooth the look of the waistline and underarm area while keeping the fit secure. The U-shaped bust design allows you to wear your own bra while supporting a lifted, more flattering shape without adding bulk around the chest.\u003c\/p\u003e\n\n\u003cp\u003eStructured boning helps the waist trainer stay in place and reduce rolling during wear, while the double waistband provides adjustable tummy control. Designed for daily shaping, workouts and active styling, it offers firm support with stretch comfort so you can move with confidence.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis waist trainer is designed to fit close to the body with firm compression. The waist, tummy, back and sides should feel held and smoothed, while the vest straps and bust area should sit comfortably without digging or restricting movement.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual waist or clothing size for the best fit. If you are between sizes, prefer a softer level of compression or plan to wear it for longer periods, consider sizing up. Use the inner hooks and outer zip to adjust the fit until it feels snug, secure and comfortable.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten all hooks, zips and closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the waist trainer to air dry naturally after washing. Avoid wringing or twisting to help maintain its stretch, boning structure, double-waistband support and shaping fit over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Black \/ XS","offer_id":43514750730330,"sku":"sha152-black-XS","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":43514750763098,"sku":"sha152-black-S","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43514750795866,"sku":"sha152-black-M","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43514750828634,"sku":"sha152-black-L","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43514750861402,"sku":"sha152-black-XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43514750894170,"sku":"sha152-black-2XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ XS","offer_id":43514750926938,"sku":"sha152-nude-XS","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ S","offer_id":43514750959706,"sku":"sha152-nude-S","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ M","offer_id":43514750992474,"sku":"sha152-nude-M","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ L","offer_id":43514751025242,"sku":"sha152-nude-L","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ XL","offer_id":43514751058010,"sku":"sha152-nude-XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 2XL","offer_id":43514751090778,"sku":"sha152-nude-2XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XS","offer_id":43514751123546,"sku":"sha152-pink-XS","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ S","offer_id":43514751156314,"sku":"sha152-pink-S","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":43514751189082,"sku":"sha152-pink-M","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":43514751221850,"sku":"sha152-pink-L","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":43514751254618,"sku":"sha152-pink-XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 2XL","offer_id":43514751287386,"sku":"sha152-pink-2XL","price":40.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/sha152_5.jpg?v=1781716563"},{"product_id":"double-layer-tummy-control-waist-shaper-with-built-in-bra-firmacontrol","title":"Double-Layer Tummy Control Waist Shaper with Built-In Bra - FirmaControl","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Double-Layer Tummy Control Waist Shaper with Built-In Bra - FirmaControl is designed to smooth, shape and support your midsection while giving you comfortable bust coverage in one piece. With a structured waist shaping design and built-in bra support, it helps create a more defined silhouette under dresses, trousers, skirts and fitted outfits.\u003c\/p\u003e\n\n\u003cp\u003eThe double-layer shaping structure helps smooth the look of the tummy, waist and back, while the built-in bra design gives added support without needing a separate bra. Its secure front closure makes it easier to put on and adjust, helping the shaper stay close to the body throughout the day.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for stronger waist control with everyday comfort, this shaper offers a held-in feel without looking bulky under clothing. It is a practical choice for styling under occasionwear, work outfits or daily looks when you want a smoother, more supported shape.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis waist shaper is designed to fit close to the body with firm tummy and waist control. The bust should feel supported, while the waist, tummy and back should feel held and smoothed without restricting breathing or movement.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual clothing size for the best fit. If you are between sizes, have a fuller bust or prefer a softer level of compression, consider sizing up. For stronger shaping, choose the size that feels snug, secure and comfortable enough for extended wear.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten all hooks, zips or closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the waist shaper to air dry naturally after washing. Avoid wringing or twisting to help maintain its stretch, double-layer structure, built-in support and shaping fit over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Nude \/ S","offer_id":43514901987418,"sku":"sha283-nude-S","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ M","offer_id":43514902020186,"sku":"sha283-nude-M","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ L","offer_id":43514902052954,"sku":"sha283-nude-L","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ XL","offer_id":43514902085722,"sku":"sha283-nude-XL","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 2XL","offer_id":43514902118490,"sku":"sha283-nude-2XL","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 3XL","offer_id":43514902151258,"sku":"sha283-nude-3XL","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":43514902184026,"sku":"sha283-black-S","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43514902216794,"sku":"sha283-black-M","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43514902249562,"sku":"sha283-black-L","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43514902282330,"sku":"sha283-black-XL","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43514902315098,"sku":"sha283-black-2XL","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43514902347866,"sku":"sha283-black-3XL","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ S","offer_id":43514902380634,"sku":"sha283-pink-S","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":43514902413402,"sku":"sha283-pink-M","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":43514902446170,"sku":"sha283-pink-L","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":43514902478938,"sku":"sha283-pink-XL","price":36.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 2XL","offer_id":43514902511706,"sku":"sha283-pink-2XL","price":36.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/Double-Layer_Tummy_Control_Waist_Shaper_Girdle_With_Bra-nude-a.jpg?v=1781717343"},{"product_id":"double-layer-power-mesh-waist-trainer-firmacontrol","title":"Double-Layer Power Mesh Waist Trainer - FirmaControl","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Double-Layer Power Mesh Waist Trainer - FirmaControl is designed to smooth, shape and support your waist and tummy with firm, targeted compression. With a double-layer shaping structure and breathable mesh feel, it helps create a more defined silhouette under everyday outfits, gymwear and fitted clothing.\u003c\/p\u003e\n\n\u003cp\u003eThe waist trainer design helps smooth the look of the midsection while offering supportive control around the waist and lower tummy. Its structured fit is designed to stay secure during wear, helping reduce rolling and shifting without feeling overly bulky under clothing.\u003c\/p\u003e\n\n\u003cp\u003ePower mesh detail adds a breathable feel, making this waist trainer a practical option for daily styling, light activity or layering under outfits when you want stronger waist support. Designed for firm control, it gives you a sculpted feel while still allowing comfortable movement.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis waist trainer is designed to fit close to the body with firm compression. It should feel snug and supportive around the waist and tummy without restricting your breathing, movement or comfort.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual waist or clothing size for the best fit. If you are between sizes or prefer a softer level of compression, consider sizing up. For stronger shaping, choose the size that feels firm, secure and comfortable enough for extended wear.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten any closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the waist trainer to air dry naturally after washing. Avoid wringing or twisting to help maintain its shape, stretch, mesh structure and firm control support over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Black \/ S","offer_id":43514924335194,"sku":"sha280-black-S","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ S","offer_id":43514924367962,"sku":"sha280-skin-S","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43514924400730,"sku":"sha280-black-M","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":43514924433498,"sku":"sha280-skin-M","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43514924466266,"sku":"sha280-black-L","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ L","offer_id":43514924499034,"sku":"sha280-skin-L","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43514924531802,"sku":"sha280-black-XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XL","offer_id":43514924564570,"sku":"sha280-skin-XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43514924597338,"sku":"sha280-black-2XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 2XL","offer_id":43514924630106,"sku":"sha280-skin-2XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43514924662874,"sku":"sha280-black-3XL","price":40.98,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 3XL","offer_id":43514924695642,"sku":"sha280-skin-3XL","price":40.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/PowerMesh_Double-Layer_Waist_Trainer_Shapewear-black.jpg?v=1781717433"},{"product_id":"adjustable-waist-trainer-with-hooks-firmacontrol","title":"Adjustable Waist Trainer with Hooks - FirmaControl","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Adjustable Waist Trainer with Hooks - FirmaControl is designed to smooth, shape and support your waist and midsection with firm, customisable compression. With adjustable hooks and a zip-front design, it helps create a more defined silhouette under everyday outfits, gymwear and fitted clothing.\u003c\/p\u003e\n\n\u003cp\u003eThe structured waist trainer fit helps smooth the look of the tummy and waist while offering supportive coverage through the midsection. Flexible boning helps the garment stay in place and gives the torso a more supported feel without making movement feel overly restricted.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for daily styling or workout layering, this waist trainer allows you to adjust the level of compression depending on your comfort. It is a practical choice for women who want stronger tummy control, waist shaping and supportive structure in one piece.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis waist trainer is designed to fit close to the body with firm compression. It should feel snug and supportive around the waist and tummy without restricting your breathing, movement or comfort.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual waist or clothing size for the best fit. If you are between sizes or prefer a softer level of compression, consider sizing up. Use the adjustable hooks and zip closure to personalise the fit and level of support throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten the hooks and zip before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the waist trainer to air dry naturally after washing. Avoid wringing or twisting to help maintain its shape, stretch, boning structure and firm control support over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Black \/ XS","offer_id":43515139948634,"sku":"sha56-black-XS","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ XS","offer_id":43515139981402,"sku":"sha56-nude-XS","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":43515140014170,"sku":"sha56-black-S","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ S","offer_id":43515140046938,"sku":"sha56-nude-S","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43515140079706,"sku":"sha56-black-M","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ M","offer_id":43515140112474,"sku":"sha56-nude-M","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43515140145242,"sku":"sha56-black-L","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ L","offer_id":43515140178010,"sku":"sha56-nude-L","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43515140210778,"sku":"sha56-black-XL","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ XL","offer_id":43515140243546,"sku":"sha56-nude-XL","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43515140276314,"sku":"sha56-black-2XL","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 2XL","offer_id":43515140309082,"sku":"sha56-nude-2XL","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43515140341850,"sku":"sha56-black-3XL","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 3XL","offer_id":43515140374618,"sku":"sha56-nude-3XL","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XS","offer_id":43515140407386,"sku":"sha56-light pink-XS","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ S","offer_id":43515140440154,"sku":"sha56-light pink-S","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":43515140472922,"sku":"sha56-light pink-M","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":43515140505690,"sku":"sha56-light pink-L","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":43515140538458,"sku":"sha56-light pink-XL","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 2XL","offer_id":43515140571226,"sku":"sha56-light pink-2XL","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 3XL","offer_id":43515140603994,"sku":"sha56-light pink-3XL","price":39.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/1_176a3603-030b-4759-9a4d-acdd0b263dc5.jpg?v=1781718459"},{"product_id":"steel-boned-hourglass-waist-trainer-firmacontrol","title":"Steel-Boned Hourglass Waist Trainer - FirmaControl","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Steel-Boned Hourglass Waist Trainer - FirmaControl is designed to cinch, smooth and support your waist for a more sculpted silhouette. With firm shaping support and an adjustable fit, it helps create an hourglass-inspired look under everyday outfits, gymwear or fitted clothing.\u003c\/p\u003e\n\n\u003cp\u003eThe steel-boned structure helps support the waist and torso while encouraging a more held-in feel. Its extended abdomen coverage helps smooth the look of the lower tummy and waist area, while the secure closure helps the trainer stay in place during wear.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for firm control, this waist trainer offers adjustable compression so you can personalise the fit as needed. It is ideal for women who want stronger waist shaping, smoother outfit styling and supportive structure through daily wear.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis waist trainer is designed to fit close to the body with firm compression. It should feel snug and supportive around the waist and midsection without restricting your breathing, movement or comfort.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual waist or clothing size for the best fit. If you are between sizes or prefer a softer level of compression, consider sizing up. Use the adjustable closure to tighten or loosen the fit depending on your comfort and preferred shaping level.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten all closures before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the waist trainer to air dry naturally after washing. Avoid wringing or twisting to help maintain its shape, structure, stretch and firm control support over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Nude \/ XS","offer_id":43515159609434,"sku":"sha345-nude-XS","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ S","offer_id":43515159642202,"sku":"sha345-nude-S","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ M","offer_id":43515159674970,"sku":"sha345-nude-M","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ L","offer_id":43515159707738,"sku":"sha345-nude-L","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ XL","offer_id":43515159740506,"sku":"sha345-nude-XL","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 2XL","offer_id":43515159773274,"sku":"sha345-nude-2XL","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Nude \/ 3XL","offer_id":43515159806042,"sku":"sha345-nude-3XL","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XS","offer_id":43515159838810,"sku":"sha345-black-XS","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":43515159871578,"sku":"sha345-black-S","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43515159904346,"sku":"sha345-black-M","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43515159937114,"sku":"sha345-black-L","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43515159969882,"sku":"sha345-black-XL","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43515160002650,"sku":"sha345-black-2XL","price":33.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43515160035418,"sku":"sha345-black-3XL","price":33.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/Women-WaistTrainer-Steel-BonedHourglass-Shaper-nude-e.jpg?v=1781718525"},{"product_id":"lower-back-support-belt-firmacontrol","title":"Lower Back Support Belt - FirmaControl","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Lower Back Support Belt - FirmaControl is designed to give your lower back a more supported, stabilised feel during daily movement. With targeted compression and an adjustable fit, it helps support your core and lower back through workdays, errands, light activity and long periods of sitting or standing.\u003c\/p\u003e\n\n\u003cp\u003eThe flexible support structure helps provide stability without making the belt feel stiff or restrictive. It is designed to move with your body while helping you feel more secure and supported throughout your routine.\u003c\/p\u003e\n\n\u003cp\u003eIts slim, discreet design sits smoothly under clothing, making it easy to wear under work outfits, casual looks or activewear. The adjustable closure lets you personalise the level of support, so you can find a fit that feels comfortable for your body.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis support belt is designed to fit close to the body with a secure, compressive feel around the lower back and waist. It should feel supportive without restricting your breathing, movement or comfort.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual waist or clothing size for the best fit. If you are between sizes or prefer a softer level of compression, consider sizing up. Use the adjustable closure to tighten or loosen the support as needed throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Fasten the closure before washing. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the belt to air dry naturally after washing. Avoid wringing or twisting to help maintain its shape, stretch, support and adjustable fit over time.\u003c\/p\u003e\u003cli data-eleid=\"39\" class=\"richTextDocs-listItem\"\u003e\n\u003cdiv class=\"richTextDocs-listItem__text\"\u003e\n\u003cstrong\u003e\u003cspan data-eleid=\"40\" class=\"text-only\"\u003e\u003cspan class=\"text-only\"\u003eInvisible Under Everything\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-eleid=\"42\" class=\"text-only\"\u003e\u003cspan class=\"text-only\"\u003eAt just 0.2cm thin, it disappears under your clothes. Wear it under work outfits, casual looks, or activewear—support stays hidden, confidence stays visible.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli data-eleid=\"45\" class=\"richTextDocs-listItem\"\u003e\n\u003cdiv class=\"richTextDocs-listItem__text\"\u003e\n\u003cstrong\u003e\u003cspan data-eleid=\"46\" class=\"text-only\"\u003e\u003cspan class=\"text-only\"\u003eEasy Fit, Total Control\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003eThe adjustable closure lets you tighten or loosen in seconds, so you always get the level of support that feels right for your body.\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\n","brand":"Firmara Brand","offers":[{"title":"Sand \/ M","offer_id":43515167768666,"sku":"sha346-sand-M","price":25.98,"currency_code":"GBP","in_stock":true},{"title":"Sand \/ L","offer_id":43515167801434,"sku":"sha346-sand-L","price":25.98,"currency_code":"GBP","in_stock":true},{"title":"Sand \/ XL","offer_id":43515167834202,"sku":"sha346-sand-XL","price":25.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43515167866970,"sku":"sha346-black-M","price":25.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43515167899738,"sku":"sha346-black-L","price":25.98,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43515167932506,"sku":"sha346-black-XL","price":25.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/LowerBackSupportBeltforPainRelief-sand-b.jpg?v=1781718564"},{"product_id":"posture-support-shapewear-vest-firmasculpt","title":"Posture Support Shapewear Vest - FirmaSculpt","description":"\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eThe Posture Support Shapewear Vest - FirmaSculpt is designed to support your upper body, smooth your silhouette and help encourage a more aligned posture feel during daily wear. With a supportive cross-back design and close-fitting shape, it helps you feel more lifted, secure and confident under clothing.\u003c\/p\u003e\n\n\u003cp\u003eThe cross-back structure gently supports the shoulders and upper back, helping to reduce the look of slouching without feeling stiff or restrictive. Its shapewear vest fit also helps smooth the look of the torso, making it easy to wear under tops, workwear, activewear or casual outfits.\u003c\/p\u003e\n\n\u003cp\u003eLightweight breathable fabric helps keep the vest comfortable for longer wear, while flexible support panels move with your body. Designed for everyday routines, it offers a practical balance of smoothing support, comfort and discreet styling.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThis vest is designed to fit close to the body with a supportive, smoothing feel. The shoulder and back support should feel secure without pulling too tightly, while the body should feel held without restricting movement or breathing.\u003c\/p\u003e\n\n\u003cp\u003eChoose your usual clothing size for the best fit. If you are between sizes or prefer a softer level of compression, consider sizing up. For firmer support, choose the size that feels snug, stable and comfortable enough for daily wear.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eHand wash in cold water where possible, or machine wash on a gentle cycle inside a laundry bag. Do not bleach, tumble dry or iron.\u003c\/p\u003e\n\n\u003cp\u003eAllow the vest to air dry naturally after washing. Avoid wringing or twisting to help maintain its stretch, shape, back support and smoothing fit over time.\u003c\/p\u003e","brand":"Firmara Brand","offers":[{"title":"Black \/ S","offer_id":43515173732442,"sku":"sha327-black-S","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":43515173765210,"sku":"sha327-black-M","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":43515173797978,"sku":"sha327-black-L","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":43515173830746,"sku":"sha327-black-XL","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":43515173863514,"sku":"sha327-black-2XL","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":43515173896282,"sku":"sha327-black-3XL","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ S","offer_id":43515173929050,"sku":"sha327-grey-S","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ M","offer_id":43515173961818,"sku":"sha327-grey-M","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ L","offer_id":43515173994586,"sku":"sha327-grey-L","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ XL","offer_id":43515174027354,"sku":"sha327-grey-XL","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 2XL","offer_id":43515174060122,"sku":"sha327-grey-2XL","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 3XL","offer_id":43515174092890,"sku":"sha327-grey-3XL","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ S","offer_id":43515174125658,"sku":"sha327-pink-S","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":43515174158426,"sku":"sha327-pink-M","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":43515174191194,"sku":"sha327-pink-L","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":43515174223962,"sku":"sha327-pink-XL","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 2XL","offer_id":43515174256730,"sku":"sha327-pink-2XL","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 3XL","offer_id":43515174289498,"sku":"sha327-pink-3XL","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3902\/8058\/files\/Posture_Correcting_Shapewear_Vest-black-a.jpg?v=1781718578"},{"product_id":"high-waist-tummy-control-briefs-3-pack-firmacontrol","title":"High-Waist Tummy Control Briefs 3-Pack - FirmaControl","description":"\u003cdiv bis_skin_checked=\"1\"\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eDiscover the ultimate in comfort and support with our High-Waist Tummy Control Briefs, available in a convenient 3-pack. Designed for everyday wear, these briefs provide gentle tummy control and a smoothing effect, making them perfect for pairing with fitted outfits, dresses, or casual wear. Enjoy the confidence that comes with a flattering silhouette and all-day comfort.\u003c\/p\u003e\n\u003cp\u003eFeaturing a high-waist design, these briefs offer full coverage while smoothing the waist and hips. The seamless finish ensures no visible lines under clothing, while the soft, breathable fabric provides a comfortable fit that moves with you. Ideal for any occasion, these briefs are a must-have addition to your lingerie collection.\u003c\/p\u003e\n\u003cp\u003eWhether you're dressing for work, a night out, or simply lounging at home, these briefs are designed to keep you feeling comfortable and supported throughout the day. The multi-pack value means you can stock up on your new favourite everyday essentials without compromising on quality.\u003c\/p\u003e\n\n\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\n\u003cp\u003eThese high-waist briefs are designed to provide a snug yet comfortable fit, offering gentle support without compromising on comfort. The stretchy fabric adapts to your body shape, ensuring a smooth silhouette while the waistband sits securely without digging in. For the best fit, consider your usual size, as these briefs are designed to provide a flattering shape without excessive compression.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Care\u003c\/h3\u003e\n\u003cp\u003eTo maintain the quality of your briefs, we recommend hand washing in cold water. If machine washing is necessary, use a gentle cycle inside a laundry bag to protect the fabric. Avoid using bleach, tumble drying, or ironing, as these can damage the material. Air dry naturally to keep your briefs in perfect condition.\u003c\/p\u003e\n\u003cp\u003eFor best results, store your briefs flat or folded to maintain their shape and elasticity. 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Featuring a durable YKK front zipper with internal eye and hook closure for easy wear and removal, plus an additional back hook to secure the waistband. The double-layer mesh and skin-friendly fabric enhance breathability and comfort, while the boned waist sides with rubber string prevent rolling edges, ensuring stability all day. Tailored with overlapping fabric at the legs for discreet bathroom access, these leggings shape your waistline and lift your hips to create sexy peach-shaped buttocks. Crafted from 70% nylon and 30% spandex for the leggings, and 35% latex with 65% polyester for the waist trainer, this set offers firm support with comfortable elasticity suitable for all body types.\u003c\/p\u003e\u003ch3\u003eSize \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eAvailable in a range of sizes to fit various waist and hip measurements comfortably. The adjustable rubber string waist trainer allows custom fitting to your body curve, providing tight yet comfortable compression without strangling. The leggings offer a high-waisted cut with shaping around the tummy and hip areas for a smooth hourglass figure. Please refer to our size chart to select your perfect fit for optimal shaping results.\u003c\/p\u003e\u003ch3\u003eProduct Care\u003c\/h3\u003e\u003cp\u003eHand wash in cold water and lay flat to dry to maintain shape and elasticity. Avoid bleach and ironing to preserve the materials and prolong the life of your waist trainer leggings. 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